SEO Glossary

A | B | C | D | E | F | G | H | I | J| K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

A

Accessibility:- Accessibility refers to ensuring that access to information is available to the widest possible audience.


Ad sense:- Google AdSense is the program and marketing tool from google. AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content.


AdWords:- offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads.


Alt tags:- The alt tags describes an image that appears when the mouse is rolled over the image on a Web page. Alt tags describes what the graphic is for or about and should contain good relevant keywords.


Anchor text:- Anchor text is part of link and usually found it underlined, also an important ranking factor for search engines. Search engines pays highly importance to the text that is hyperlinked and has the keywords contained in anchor text.


Algorithm:- A rule, programming how search engine crawls the content and displays the results or listings to users.

B

Back links:- Inbounding links pointing to a particular web page.


Bait and Switch:- In seo it's a spam technique, its basically one page used by search engine or the directory and different page for the other users with the same url.


Banned:- Website blocked by the search engines from appearing in its search results.


Blackhat seo:- To apply unethical technique to make your search rankings go up.


Black hat techniques should be avoided or else black hat techniques will penalise your site.

• Keyword stuffing
• Hidden text
• Link farming
• Cloaking
• Doorway pages
• Duplicate content

C

Cache:- Webpages copies stored in search engine database.


Cloaking:- It is also called as stealth, which means showing one version of page to search engines and showing the different version of the content of the same page to vistors.


Cost per click:- Price paid for the click through.


Counter:- Method which tracks the total number of web page impressions/visitors or hits.

D

Directory:- Human friendly websites. Choosing the right category and composing a keyword rich description ensure the maximum visibility.


Cloaking:- It is also called as stealth, which means showing one version of page to search engines and showing the different version of the content of the same page to vistors.


Doorway page:- Also termed as bridge page. Its a webpage which does not provide any useful information but the web page is a keyword rich text, these sort of webpages are basicially generated to fed the search engines.

E

Exact match:- Its a form of keyword matching where the search query must be exactly the same as advertised keyword.

F

Floating Ads:- Type of web advertisment, these type of ads appear on the top of the webpage within the main browser window.

Forums:- They are also called as the discussion forums these are used by webmasters or the search engine optimizers to exchange the information.


Frequency:- An ad delevired number of times to the same browser in a time period.

G

Google Analytics:- Free web analytic tool. The tool has many features its used to track all the usual site activites, visits, page views, average time etc.


Google Dance:- It refers to when google indexes are updated. The period often results in flucations and the changes can be seen in the search engine result position.

H

Heading Tag:- Headings (H1, H2, H3). These type of tags are used to define the heading of the web page. Search engines pay heavy attention to the text that is marked with heading tag.

Hidden Keywords:- Keywords that are not visible by the human vistors.


Hidden Text:- Spam technique used to hide the HTML text from human vistors, these pages are just made for the search engines to spider the text.


HTTP:- Hypertext transfer protocal, used to communicate between web servers and web browsers.


HTTP 301 redirection:- Its a search engine friendly way of redirecting a webpage. It means the url requested is Moved Permanently

I

Inbound links:- Links that are pointing to your site, this is an important asset and will help in improving your site page rank.


Index:- Search engine database in which it stores textual content from every web page that its spider visits.


Internal links:- Internal linking is a hypertext link that points to another page within the same website. The way internal links are structured will impact the way in which search engine bots spider and subsequently index pages.

J

Java Scripts:- Programs written in the JavaScript programming language which run on the Internet user's computer. If the content or the navigation is embedded in java script then its invisible to search engines.

K

Keyword:- A word that a user uses to find a particular web page. If your web page is keyword rich then your page will appear in the search results.


Keyword density :- No of times keyword appears on the web page. Seacrh engines weigh more to the word if that word appears more on your web page.


Key phrase :- A search phrase made up of keywords.


Keyword stuffing :- Basically done for the purpose of boosting the page's rankings in the search engines. Stuffing a large amount of keywords into your web page

L

Link exchange:- Process of exchanging quality links between two websites. The more web pages linked to the better will be the link popularity and more visibility by search engines.


Link farm:- Form of spam indexing.( group of highly interlinked websites with the purposes of increasing the link popularity)


Links:- Links are termed as URL, text or the images that are clicked and take the user to another page location.

Link popularity:- Link popularity is the measure of the quantity and quality of other websites that link to a particular site on the web.

M

Meta description:- meta tag hidden in the HTML that describes the page's content. Should be short and small, the meta description provides an information that how your web page is described in the search results, your meta description should reflect the page content of your web page.

Meta keywords:- Meta keywords are those hidden in the HTML that lists keywords important to the page's content.

N

Navigation bar:- a web site's navigation icons, arranged in a row down the left hand side or along the top of the page plays crucial roles in directing spiders to the site's most important content and in getting site visitors to go deeper in the site .

O

Outbound Links:- Link on our webpage that links to another site.


One way Links:- One way links is one of the powerful way of doing links. These are not the reciprocal links, search engines tend importance to the one way linking.


Optimization:- A way of marketing and optimizing the web page to rank well in search engines.

P

Page rank:- Google uses a weighted form of link popularity called PageRank.


Pay per click:- Type of internet marketing where advisers pay set amount of money when their ad is clicked.


Pagejacking:- Its a practice that the search engines discourage, This is the process of copying a web page content which ranks high, from another site and copying it on your site inorder to increase the page's rank.

Q

Query:- The word or the words used by the users to search for a particular item in the search area box.

R

Reciprocal links:- Trading/Exchanging links between two quality websites.


ROI:- Key measure to determine website performance.


Ranking:- Ranking is a process by which search engines display websites in suc a way that the important sites are ranked on top.

S

SEM:- Techniques undertaken to increase quality and amount of leads generated by the search engines.


SEO:- tactics undertaken to influence the rankings of web pages in the search engines.


Spider:- Also called as the bot & the spider. Spiders are the programs used by the search engine to research the world wide web.

Supplemental pages:- Supplement pages are pages which are indexed in google and exist only when searching for a particular thing.


Sandbox:- Any new website that comes google sanboxes the website, it holds a website for certain period of time until google does not find your site to be genuine.

T

Text link ads:- Advert in form of text link.


Title tag:- Title plays a very important role in search engines, the text which is displayed at the very top of the browser window.

U

Unethical SEO:- Unethical seo to increase search engine ranking.


URL:- Uniform Resource Locator. URl can specify the email address, location of web page.

URL Rewrite:- Techique used to make url's more search engine friendly.

V

Visibility:- The way your web site/ web page is displayed on search engines.

W

White Hat SEO:- Ethical way of optimization/SEO.

X

XML:- Extensive Markup Language, a scripting language to define the properties of the document.

Y

Yahoo Slurp:- Name of the spider used by the yahoo.

Z